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Set up and properly integrate pixels across multiple social media platforms (e.g., Facebook Pixel, Twitter Pixel, LinkedIn Insight Tag) and the client's website. Ensure comprehensive tracking by placing pixels on key pages and configuring them to capture relevant events. This allows for more accurate audience targeting and performance measurement across various social channels.
Leverage pixel data to create detailed audience segments based on user behavior, engagement levels, and conversion patterns. Use these segments to develop lookalike audiences, expanding reach to potential customers with similar characteristics to existing high-value customers. This approach can significantly improve targeting efficiency and ROI for social media advertising campaigns.