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Develop a cohesive visual style guide that aligns with each client's brand identity. This includes consistent color palettes, typography, and imagery across all social media creatives. This consistency helps in building brand recognition and reinforcing brand values visually.
Design creatives with mobile viewing as the primary consideration. This means creating visuals that are impactful even on small screens, using vertical formats for stories and reels, and ensuring text is legible on mobile devices. Consider how the creative will appear in various mobile contexts, such as in-feed, stories, or as ads.
