Search engine optimization (SEO) is a crucial process that involves optimizing a website’s visibility in search engine results pages (SERPs). To increase organic traffic to a website, businesses must employ SEO tactics, including optimizing various aspects of a website, such as keywords, meta tags, and backlinks. SEO is not just about making a website search engine friendly; it also involves making the website user-friendly, which provides a positive user experience. Therefore, it is essential to create effective SEO strategies that involve researching and analyzing keywords, building high-quality backlinks, creating compelling and relevant content, and ensuring that the website is mobile-friendly and has a fast loading speed. With the ever-increasing competition online, businesses must implement effective SEO strategies to stand out from their competitors and reach their target audience. In short, SEO is a critical aspect of digital marketing that helps businesses increase their online presence and improve their search engine rankings.