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Digital marketing, specifically social media marketing, involves utilizing various social networks like Facebook, Twitter, Instagram, YouTube, and others to promote products, services, and brands. It encompasses creating and publishing content, scheduling posts, and interacting with followers in order to build a loyal community and enhance brand visibility. By employing social media marketing, businesses can expand their reach and connect with a wider audience, ultimately attracting potential customers to their offerings.
Digital marketing allows businesses to reach their target audience with personalized, relevant content, increasing engagement and driving conversions.